Advocating for UT Goal 5.1

(FY 2021-2025)

Goal 5.1: Elevate public understanding of UT’s value to the state, nation, and world.

Objective 5.1.1

85% of Tennesseans can identify one or more systemwide impacts of UT in their life.

The Impact of the UT System on the Lives of Tennesseans

Baseline: 66% agreed that research, outreach, and other programs conducted at UT make a difference in their life (2018)

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2025 Outcome: 85% agree that research, outreach, and other programs conducted at UT make a difference in their life (2025).

Objective 5.1.2

Visible UT presence in all 95 counties by 2030.

“Everywhere You Look, UT” Murals by County

Baseline: 19 murals (August 2021)

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2025 Outcome: 50 murals

Objective 5.1.3

Systemwide communications and marketing campaign that showcases how UT is addressing grand challenges.